SHANTANU AND NIKHIL ENCHANTED THE AUDIENCE WITH THEIR BEAUTIFUL BRIDGE BRAND S&N DRAPE COLLECTION FOR SUMMER/RESORT 2011 AT LAKMÉ FASHION WEEK
March 13, 2011, Mumbai: When it’s a Shantanu and Nikhil show the audience expects the most unusual designs and Delhi’s designing duo sprang another surprise with their sensational new Bridge brand “S&N Drape” featuring the “Divonics” collection for Summer/Resort 2011 at Lakmé Fashion Week.
Aimed at the cocktail, evening wear chic buyer, the “S&N Drape” Divonics collection was a blend of Indian vintage designs cleverly merged with contemporary sophisticated silhouettes. Bringing in a fluid look of causal, evening wear, which moved effortlessly into formal glamour silhouettes as dresses, gowns, saris, jumpsuits, bodysuits, tops and skirts in the western genre, the pair offered a wide choice to the wearer.
The fabrics selected by the designers ranged from sumptuous handloom fabrics like matka silk, brocade, tussore to sheer chiffon, silks and jerseys. The colour story was a line-up of rustic hues of grey, chocolate, beige and black while the silhouettes were either structured or draped to create elegant feminine ensembles.
Moulded to the body, the texturing was amazing for the jackets, skirts, gowns and dresses, giving the fabrics an almost leather like feel. The saris, sensuously draped over corsets minus the petticoats, were dramatic. Intricately crafted boleros added style to slinky bodysuits; while bronze treated brocade was ideal for slinky sheaths. Puff/long sleeved jackets, heavily beaded black mini skirts, jackets, and gowns were ideal Red Carpet choices.
Closing the show with a stark black jumpsuit with a glittering hood, Shantanu and Nikhil obviously had the perfect creations in their new S&N Drape Bridge line for the Indian as well as the global buyer judging from the loud applause from the audience.
For a look that will evoke style and sophistications, the “S&N Drape” label by Shantanu and Nikhil will score high on the fashion charts!
About Lakmé Fashion Week:
Lakmé Fashion Week (LFW) is jointly organised by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG, the global leader in fashion weeks and event production. LFW has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world”. LFW is organized twice every year. LFW Summer/Resort 2011 will be held from March 11 to March 15, 2011 at Grand Hyatt Hotel, Mumbai. For further information log on to http://www.lakmefashionweek.co.in
About Lakmé:
The contemporary and expert in the beauty industry, Lakmé continuously innovates to offer a wide range of, high performance color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house; Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a holistic ‘Beauty Sutra’ experience through its products and services at the Lakmé Studio and Salons. For further information log on to www.lakmeindia.com
About IMG Reliance
In 2010 Reliance Industries Limited (RIL), India's largest and most recognized private sector company headed by Chairman Mukesh Ambani, and IMG Worldwide (IMG), the world’s leading sports marketing and management company headed by Chairman and CEO Ted Forstmann, announced the formation of an equal joint venture to develop, market and manage sports and entertainment in India. The joint venture company, IMG Reliance Pvt. Ltd., will provide and operate first-class infrastructure and coaching facilities in the country to unlock India’s sporting potential and to create and operate major sports and entertainment assets in the country. In its first initiative, IMG Reliance entered into an agreement with the Basketball Federation of India (BFI) to create a new professional basketball league and manage all aspects of the commercial rights to the game in India. IMG Reliance signed a 15-year agreement with the AIFF, to improve, popularize and promote the game of football throughout India, from the grassroots to the professional level. IMG Reliance has also created a scholarship program to identify and train talented young Indians from sports including - basketball, soccer and tennis–at IMG’s world-class sports training facilities at IMG Academies in Bradenton, Florida.
About IMG Fashion:
IMG Fashion is dedicated to facilitating a gateway to the fashion world - from creation to consumer. We offer solutions that seamlessly connect and associate fashion’s key constituents and corporate brands using IMG’s global resources, influence and expertise. Within the fashion industry IMG represents the world’s top models, leading designers and the most influential photographers, art directors and stylists. The division produces the leading fashion events around the globe and represents many of the industry’s top organizations and federations as well as works with various local and national governments, creating regional and international fashion platforms. For more information on IMG and its business visit www.imgworld.com
For further information, please contact:
Jigna Shah /Neha Khetan
Genesis-Burson Marsteller
M: 98203 20767 / 9820249045
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