COUNTDOWN BEGINS FOR ASIA’S LEADING FASHION TRADE EVENT!

WILLS LIFESTYLE INDIA FASHION WEEK BEGINS OCTOBER 23, 2010

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INDIA TRADE PROMOTION ORGANISATION (ITPO), HALL # 18, PRAGATI MAIDAN, NEW DELHI

New Delhi : Fashion Design Council of India (FDCI) has announced the dates of Asia’s leading fashion trade event, the Wills Lifestyle India Fashion Week (Spring/Summer 2011 edition) which is scheduled to be held at India Trade Promotion Organization (ITPO), Hall No. 18, Pragati Maidan, New Delhi, from October 23-27, 2010.

FDCI will be making special arrangements to ensure that the venue is ‘tailor-made’ for an event of such enormity. An exciting assemblage of exquisite lounges, plush salons, exotic on-site restaurants and novel exhibition café counters will ensure that all guests and participants enjoy every bit of their experience at the WIFW. In addition to the ample parking space available, a dedicated valet service will also be provided to the invitees.

Mr. Sunil Sethi, President, FDCI said, “WIFW brings a new season of refreshing talent, exciting color palettes and clothing construction. This edition of WIFW will open doors to manifold trade opportunities through larger participation by designers, buyers, sponsors and the fashion fraternity. With the belief of our stakeholders and the dream of taking the industry from strength to strength we look forward to another edition of the business of fashion.”

Mr. Atul Chand, Divisional Chief Executive, ITC’s Lifestyle said, “Wills Lifestyle India Fashion Week is India's grandest celebration of fashion. The coming together of India's leading designers, international buyers and support from all sponsors at this unique platform is a reflection of the event's stature and grandeur. With a spectacular show of the Wills Lifestyle India Fashion Week Autumn/Winter 2010 edition, we look forward to another successful season of serious business of fashion.”

A "By Invitation Only" event, Wills Lifestyle India Fashion Week aims to serve as an effective platform to promote fashion design and provide industry professionals the opportunity to form trade linkages within India and globally. Wills Lifestyle India Fashion Week offer participating designers a business presence and a series of marketing tools all aimed at informing and updating buyers, investors, corporate houses and the media.

Fashion Design Council of India: A not for profit organization FDCI is the apex fashion council of India. Represented by over 300 designers, FDCI takes Indian fashion global by promoting the 'business of fashion'. For details visitwww.fdci.org

Wills Lifestyle: ITC’s Wills Lifestyle has been established as a vibrant fashion brand for the premium consumer. Wills Lifestyle offers a complete lifestyle wardrobe for the premium consumer, incorporating the latest fashion trends for both men and women. A nationwide chain of 50 exclusive specialty stores in 30 cities provides the Indian consumer a truly 'International Shopping Experience'. For details visit www.willslifestyle.com

For further information contact:

Edelman India

Shilpy Roy/Ridhima Mehra/Shikha Arora

shilpy.roy@edelman.com / ridhima.mehra@edelman.com /shikha.arora@edelman.com