Lakmé Fashion Week Model Auditions
Discover 7 new faces
Mumbai, January 21, 2011: Aspiring models converged in the commercial capital today to participate in Lakmé Fashion Week – Summer / Resort 2011 Model Auditions held at the Grand Hyatt. Auditions were open to all new and aspiring models, and applicants were selected by industry experts against qualifying criteria matching international standards. This season witnessed a phenomenal response as 118 talented Indian and International female models turned up to audition which is an increase of 87% as compared to the last season. After two rounds of short listing by fashion industry experts, 7 models – Angela Jonsson, Bryndis Helgadottir, Keylie Bodeker, Lekha Anatharaman, Rikee Chatterjee, Reha Sukheja and Sophia Dgneid were selected.
The aspirants were evaluated by an eminent panel of jury comprising of designers Nachiket Barve and Rocky S; show directors Marc Robinson and Lubna Adams; Jatin Kampani, Fashion Photographer; Priya Tanna, Editor of Vogue magazine along with Anil Chopra, CEO – Lakmé Lever and Sujal Shah, Vice-President & Head of Fashion for IMG India. Model selections were made, keeping in mind the high standards of quality that LFW exemplifies every season besides evaluating their poise, confidence and talent to endorse designer collections with elegance and grace.Over the years, the coveted platform has built a repute of bringing forward the best and most promising faces of fashion and also been the gateway for popular faces like Katrina Kaif, Mugdha Godse, Yana Gupta and Frieda Pinto. The recently crowned Miss Earth 2010 Nicole Faria was discovered at LFW Model auditions. Thus this platform continues with the endeavor of providing new talent and re-defining the future of fashion in India through the initiative besides setting a new benchmark for talent every season.
Talking about model auditions this season, Anil Chopra, CEO, Lakmé Lever said, “Lakmé Fashion Week model auditions have been a launch pad to the finest faces and talent in the industry for years. The platform has a keen eye in picking out the best talent, of which a few have become some of the most sought after faces in the industry while others have diversified in the business. We are determined to continue the effort of putting together the best talent team and truly showcase outstanding fashion season on season.”
Commenting on the model registrations and talent this season, Sujal Shah, Vice President and Head of Fashion, IMG–India, said, “Lakmé Fashion Week continues to be the premier fashion week in the country and offers the best platform for recognition of models and other talent. As such, the number of models aspiring to be part of LFW continues to grow. LFW Model Auditions is a fertile program to develop new and aspiring models in India and provide the best opportunity to succeed. We welcome each of the seven new faces to Lakmé Fashion Week. They each have met the selection criteria and are sure to be faces to watch out for in the coming seasons.”
About Lakmé Fashion Week:
Lakmé Fashion Week (LFW) is jointly organised by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG, the global leader in fashion weeks and event production. LFW has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world”. LFW is organized twice every year. LFW Summer/Resort 2011 will be held from March 11 to March 15, 2011 at Grand Hyatt Hotel, Mumbai. For further information log on to http://www.lakmefashionweek.co.in
About Lakmé:
The contemporary and expert in the beauty industry, Lakmé continuously innovates to offer a wide range of, high performance color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house; Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a holistic ‘Beauty Sutra’ experience through its products and services at the Lakmé Studio and Salons. For further information log on to www.lakmeindia.com
About IMG Fashion:
IMG Fashion is dedicated to facilitating a gateway to the fashion world - from creation to consumer. We offer solutions that seamlessly connect and associate fashion’s key constituents and corporate brands using IMG’s global resources, influence and expertise. Within the fashion industry IMG represents the world’s top models, leading designers and the most influential photographers, art directors and stylists. The division produces the leading fashion events around the globe and represents many of the industry’s top organizations and federations as well as works with various local and national governments, creating regional and international fashion platforms. For more information on IMG and its business visit www.imgworld.com
For further information, please contact:
Jigna Shah /Neha Khetan
Genesis-Burson Marsteller
M: 98203 20767 / 9820249045
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